Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated an eternity to horse race in Latin America, and as you go along he has witnessed a landscape that is ever-changing has needed constant modifications with regards to business priorities. Like racetracks within the united states of america and throughout the world, terms like branding and packaging and item distribution—unfamiliar to rushing somewhat a lot more than a decade ago—have get to be the focus that is primary South American songs.
Rionda was raised within the sport as a result of their dad’s love for race and reproduction. Today, he could be effortlessly among the earth’s race track executives that are busiest in the part as vice president of race for Codere, an important international video video gaming business located in Madrid, Spain.
All of it began for Rionda as a 5-year-old as he would join their household for the time of rushing at Hipodromo de las America in Mexico City, as well as other songs throughout Latin America. Their dad, Ramon Rionda Sr., had been a fruitful breeder and owner whom competed during the level that is highest. Commitment into the sport has permitted the son become earnestly active in the development of a entirely start up business model from their times as a fan.
«we nevertheless love the horse racing—the pageantry, the competition, the challenges—but the company model has brought for a footprint that is completely new» he stated. «Today, it really is about developing a brand that is successful then packaging and dispersing it precisely. Competition when it comes to video video video gaming and activity group of followers requires a more innovative approach as being a practical company consideration.»